How Not to Lose Brand Trust and Reputation During a Crisis?

When a crisis occurs, silence or chaotic statements can cost a business its trust, reputation, and as a direct consequence — its revenue. The best crisis is one that a business is prepared for.

On 24.07 at 18:00 we will discuss anti-crisis business communications at the Spromozhna networking event «How can a brand avoid losing trust and reputation during a crisis?»

Speaker: Oleksandra Lytvynenko — expert in strategic communications and international PR, Senior PR Specialist at MacPaw and MacPaw Foundation, consultant for businesses and international organizations, co-founder of the podcast «Staly Stalymi»

At the event you will learn:
✅ What types of communication crises exist and why most companies make the same mistakes.
✅ How to make quick decisions under pressure and maintain a single brand voice.
✅ What to say publicly, when, and to whom — and when to hold back a comment.
✅ How to prepare short messages and templates for different scenarios.
✅ How to work with media, your team, and partners to preserve trust.
✅ And most importantly — how to prepare today for the next crisis so you don't have to improvise at the worst moment.

We invite business owners, management teams, PR professionals, and all those interested.

Location: Ivano-Frankivsk, Promprylad

The project is implemented by the Promprylad Foundation as part of the «Spromozhna» program with the support of UMAEF