[ro]dissecting music 4 — Hit: Fashion, Originality, Quality

At the fourth meeting we'll talk about what every expert has an opinion on in hindsight — why something is a success and something else not so much.

In focus:
▪️ the concept of a hit and how it can be measured
▪️ flash-in-the-pan hits and long-lasting ones
▪️ levels of originality
▪️ when and why quality doesn't matter as much?

Perception, taste, mainstream, marketing, the zeitgeist — chart success has many factors. And yet, an unchanging and reliable indicator remains: time. Although, again, different music pursues different goals. These goals directly influence how we define the «successful» outcome.

On expressive means:
▪️ how music reflects an era. Italian disco
▪️ a bit about the expressiveness of rhythm and melody
▪️ patterns in combinations of timbres
▪️ the role of arrangement

On the life cycle of a musical product:
▪️ factors of distinctiveness and quality
▪️ the «formula for successful music»: how we perceive; taste and emphases
▪️ who dictates mainstream in music?
▪️ relevant tools for promotion

📍 PromWork Lounge
🎤 Dima Dolhikh-Chernysh